The AI Signals Every Brand Should Be Paying Attention To
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From GEO to values, here’s what’s shaping the next generation of AI-powered growth
There’s no shortage of AI headlines right now. But inside boardrooms, marketing teams, and product meetings, a quieter shift is happening.
Founders, CEOs, CMOs and Heads of E-commerce of being pressured with the task of using AI…having an AI strategy. The biggest question? “How?”
But it’s not just about adopting AI. It’s about understanding how customer behaviors are evolving with it and whether your brand is ready to meet that shift.
At Ground, we don’t just build AI tools. We act as a partner in your growth. That means giving you the insight, infrastructure, and education to stay ahead of the curve.
Here are the 6 signals we’re tracking most closely right now, and how they’re already reshaping consumer behavior:
Search is being rebuilt from the ground up
GEO and LLM-driven search are changing how discovery works.
Brands like Glossier, Oura, and Dollar Shave Club’s early investors are betting big on localized, trust-layered search. This means platforms like Trustpilot may carry more influence than Google Reviews, and your PDPs need to be optimized not just for conversion but for visibility in a new search landscape.
AI-native advertising is on the horizon
The future of ads isn’t interruption it’s integration.
With leaders from OpenAI and YC signaling that chat-driven ad monetization is coming, brands will need to rethink how they show up in conversational experiences. Imagine product placement inside a chat with your AI agent. Ads won’t feel like ads anymore but they’ll still sell.
Values are becoming the algorithm
Gen Z and Millennials are reprioritizing what matters. That means safety, security, wellness, and financial autonomy are taking center stage. Brands that ignore these drivers will struggle to maintain loyalty. AI-powered personalization isn’t just about knowing what someone wants. It’s about aligning with what they believe.
🔌 Book a demo with Ground AI and learn how your brand can benefit from the leading AI revenue engine and the #1 AI preferred partner.
Voice is now a behavior, not a novelty
74% of voice users have completed a retail task using voice. That might be reordering a product, asking for recommendations, or tracking a shipment. What used to be an “innovation” is now a habit. If your brand isn’t thinking about voice as a core channel, you may already be a step behind.
Automation is now interface-free
25% of consumers are automating reorders without logging in or even opening an app. That includes skincare, supplements, groceries, and more. This isn’t just about convenience. It’s about loyalty without friction. Brands that use AI to anticipate need and remove clicks will win by default.
AI isn’t the enemy, it’s the expectation
45% of consumers aged 18 to 34 believe AI will create more jobs, not fewer. They’re not afraid of it. They’re using it for content, gaming, shopping, and everything in between. This generation doesn’t need to be convinced. They’re already expecting you to deliver AI-powered experiences. The only question is whether yours feels smart, seamless, and on brand.
AI is about perspective. And those who see clearly will build better.
Curated Intelligence
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Grounded Insights Podcast: Season 1
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Katia Beauchamp, CEO of Victoria Beckham Beauty, talks brand. Ep 2.
Robert Derow, Managing Director Partner at BCGx (Boston Consulting Group) and Growth Leader, talks the future of growth marketing. Ep 3.
Natalie Holloway, Co-founder & CEO, Bala. Ep 4.
Maggie Sellers, Founder of Hot Smart Rich, talks storytelling. Ep 5.
Grounded Insights Podcast: Season 2
Nancy Twine, Founder of Briogeo, talks building post-Briogeo. S2: Ep 1.
Babba Rivera, Founder of Ceremonia, talks tech-led culture in beauty S2: Ep 2.
Alejandra Tenorio, VP Digital Marketing + eCommerce of RMS Beauty, talks growth and AI Strategy S2: Ep 3. coming soon!
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